Meet Jeff Smith – Founder of CHRP | MyCHRP.ai

Your music is a signal.
Jeff Smith helps you hear it.

Emotional Performance Intelligence.

What if your playlist already knew how you were doing—before you did?

Jeff Smith, Founder of CHRP
20+
Years where culture, brands & people meet
1
North star: emotional performance intelligence
Everyday listens, one honest mirror

Why CHRP Exists

Jeff noticed something most of us miss—until it’s too late.

“Most of us know when we feel ‘off,’ but we rarely know why until it’s too late,” Jeff says.

“Stress builds in the shadows. Focus fades before we notice the drift. And too often, we only pay attention after burnout has already taken over.”

— Jeff Smith
Stress

What builds quietly

Pressure shows up in your soundtrack first.

CHRP helps you spot strain in your listening patterns while you can still steer—not after you’ve hit empty.

Focus

Before you can name it

Attention drifts before your calendar does.

Your music often reflects whether you’re locked in, scattered, or in between—giving you an early read on focus.

Recovery

The moment you’re ready

Recovery has a window. CHRP helps you feel it.

Catch when you’re actually ready to push again—instead of guessing from sheer willpower.

The Founder’s Vision

Where CHRP came from

The core belief The music we listen to is a real-time biometric of how we feel.

Jeff Smith built CHRP from that simple idea—and from everything he learned moving people toward “something better.”

For over two decades, he has worked at the intersection of business, culture, technology, and human flourishing: building companies, launching movements, and advising leaders. With CHRP, that same instinct becomes a new category: Emotional Performance Intelligence.

Jeff created CHRP so you could “listen” sooner. By translating music behavior into emotional insight, everyday listening becomes a mirror for your internal state—so you see patterns earlier, recover smarter, and move with more awareness.

Performance is Emotional

Athlete, executive, creator—it doesn’t matter. How you feel changes how you show up.

CHRP makes the invisible visible. Your emotional state stops being a guess—it becomes something you can track.

Listening patterns become signals. Signals fold into insights you can actually use.

Then you decide. Focused, stressed, or ready to push—you’ll see it sooner, not when it’s already late.

Listen
Your music
Signal
Patterns emerge
Insight
State revealed
Act
You decide
Jeff Smith
Founder & CEO, CHRP
20+ years in brand & movement building
Founder, Generous.Life
Leader in human flourishing
Advisor to executives & athletes
Pioneer, Emotional Performance Intelligence

A Career Built on Purpose

Long before CHRP, Jeff was already in the business of human momentum.

Before CHRP, Jeff spent more than 20 years helping brands and philanthropists build movements that matter. He also founded Generous.Life, a community built around leadership and meaningful impact. This legacy shapes CHRP: the belief that people thrive when they are seen, supported, and connected to their own rhythm.

Emotional Intelligence Brand Strategy Human Flourishing Generous.Life Movement Building Music × Performance

Listen In

Hear what your music is telling you

Jeff created CHRP to help you “listen” sooner—through the music you already love.